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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes. It then adds the LinkedIn URL to the contact record.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

Each member may have up to 15 interactions with each vendor under evaluation. Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers. Many tools aren’t set up to target multiple buyers simultaneously, but that doesn’t mean you can’t set up some of this process manually.

B2B 130
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It’s the age of AI agents: See how marketers can build one themselves

Martech

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Google Gemini’s Contact-to-Product module file.

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The small B2B marketing team’s guide to ABM

Martech

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 115
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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

Status : Private Beta Applicable HubSpot Hubs : Marketing, Content Applicable HubSpot Tiers : Professional, Enterprise Optimize sales outreach with Dynamic Sequences What’s new : HubSpot introduces Dynamic Sequences, a sequence type that automates initial outreach and creates manual tasks only for contacts who engage with your emails.

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Automate your follow ups with Text (SMS) sequences

Salesmate

In this article, you will learn about creating your own sets of automated text messages with text (SMS) sequences and merge them with your email drip campaigns for successful follow ups. We already have shown how sequences can be used as drip campaigns for putting your email follow-ups on autopilot.

Follow-up 132
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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.