Search Engine Land

NOVEMBER 9, 2023

Use data and analytics to track their progress and measure the success of their campaigns. Voice search With the proliferation of smart speakers like Amazon Echo and Google Home, not to mention the smartphone in your hand, optimizing for voice search through conversational keywords and featured snippets is crucial.

UX 113

UX User Experience Engineering CTR 113

ConversionXL

JULY 28, 2020

Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll Drive segmented email campaigns. Optimize your Facebook campaigns.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Sales Hacker

NOVEMBER 11, 2019

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. After spending only $600 and a few hours, I found myself quickly unable to keep up with all the quality inbound leads and conversations I was having with my target accounts. With the Fidelity campaign, I was bidding at $3.43

Process 68

Process CTR Sell Cross-sell 68

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. Running a Hold Out Test.

Campaign 74

Campaign Process A/B testing CTR 74

Search Engine Land

JANUARY 13, 2023

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions. 2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. Google Translate App Gets Improved Picture & Conversational Translation. by Miles Carter.

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Hubspot

JANUARY 29, 2015

Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Imagine you’re a clothing retailer. lift in ROI. Consider HubSpot.

Campaign 77

Campaign E-commerce Cross-sell Promote 77

Hubspot

DECEMBER 18, 2014

This blog post is going to go more in-depth with conversion psychology and the elements that your business can implement into its landing pages to optimize conversion rates and produce happier customers. Fab.com is an e-commerce retailer that experimented with a unique “add to cart button” on their website.

Conversion 77

Conversion CTR E-commerce Lead generation 77

ConversionXL

JUNE 2, 2022

LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. They then built and implemented their account-based multi-touch marketing campaign around those targets. Native ads.

Launch 100

Launch Campaign Pipeline Growth 100

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

Campaign 70

Campaign CTR Angle Promote 70

Hubspot

FEBRUARY 20, 2019

Twitter can be seen as your initial handshake, while Facebook is that first full-length conversation. Facebook ads can be relatively cheap, as well -- in fact, Facebook boasts "Some people spend more on coffee each day than they do on their ad campaigns". Twitter Ads vs Facebook Ads. Twitter vs Facebook.

CTR 78

CTR Retail Referrals Promote 78

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

ConversionXL

APRIL 13, 2015

Benefits to using a SaaS provider for advanced segmentation in your email marketing campaigns comes down to ease of use and scalability. First off, let’s level the conversational playing field with a couple of definitions. From airlines to hotels, online retailers to movie theaters, dynamic pricing is maximizing sales.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

JULY 19, 2013

In Q1 2013 the average shopping cart, basket and booking abandonment rate among top 200 retailers was 73.6% (up from 70.7% 2012 Holiday Season To Date vs. Corresponding Days* in 2011 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. in Q4 2012). The truth is, from $1.2 Home & Work Locations.

Retail 129

Retail CTR Price E-commerce 129

ConversionXL

AUGUST 18, 2020

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. Otherwise, you risk spending months optimizing for the wrong keywords—ones that may drive vanity metrics or micro-conversions but very little else.

B2B 123

B2B Campaign Start-ups CTR 123

Lead Fuze

AUGUST 6, 2021

A fresh region’s sales trend is highly dependent on the establishment of distribution infrastructure, retail locations, and/or a local sales staff. Typically, a lead generation campaign would include multiple call-to-actions. This means that you should be able to identify each component of your campaign. 3 Conversion Time.

Objectives and Key Results 64

Objectives and Key Results Click Through Rate CTR Cross-sell 64

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

MAY 25, 2017

The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%. for non-transactional emails.

Click Through Rate 76

Click Through Rate Cross-sell Non-Profits CTR 76

Hubspot

MAY 6, 2021

Different from the buyer's journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. Considerations for engaging campaigns. As the top of your conversion funnel, it’s your chance to capture people’s attention and reel them further into your funnel. Conversion. Let's jump in.

CTR 101

CTR Campaign Retail Promote 101