Hubspot

AUGUST 6, 2010

1) Measure Offline Data – All offline marketing campaigns should be tracked and measured as well as online campaigns. Without marking this book as a campaign within your analytics, what would you attribute the increase in traffic too? to have access to these charts for use in your own presentations.

Tradeshows 71

Tradeshows A/B testing Campaign Strategize 71

Hubspot

AUGUST 30, 2011

Fact: "Free trials" are an excellent way to demonstrate the value of your product & increase conversion. Fantasy: Lead nurturing email campaigns should be automated based on each lead's activity on your company website. Fantasy: Tradeshows are a great, cost-effective way to generate a ton of new leads and customers.

Tradeshows 75

Tradeshows Networking B2C Lead generation 75

Hubspot

MARCH 26, 2015

It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow. That has a huge impact on how we present information, how we let somebody know that something is interactive, how we reward their curiosity, and let them know that they''re being successful.”.

Objectives and Key Results 68

Objectives and Key Results Tradeshows Technology Technology 68

Martech

JANUARY 13, 2022

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Email to engage customers with relevant conversations in minutes. Predictive content ensures best fit assets are presented. Campaign channels. Targeted, personalized display ads.

E-commerce 120

E-commerce Tradeshows CRM Healthcare 120

Heinz Marketing

OCTOBER 28, 2020

This can make it far more complex to have certain aspects of your virtual event present at the actual event. Empty virtual meeting rooms, a lack of dynamic conversations, and that feeling of meeting new people organically are all lost with virtual events.

B2B 138

B2B Tradeshows Technology Technology 138

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Process Campaign Contact 131

Cience

NOVEMBER 20, 2019

That methodology has helped us conduct hundreds of successful campaigns at events, set up thousands of appointments, and convert into hundreds of customers. Another problem that is especially topical for conferences with 1K+ attendance is finding the right people to present your company to. Set KPIs and goals for the event campaign.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Sales Hacker

APRIL 21, 2022

The actual campaigns and programs may change depending on who you’re targeting. I’ve found the best campaigns are multi-channel. Outbound sales needs to piggyback on marketing campaigns. The best sales targets are folks who have already interacted with a marketing campaign (or product) in some way. Complex customization.

Legal 85

Legal Cross-sell Contract Price 85

Heinz Marketing

MARCH 23, 2021

On-demand presentations. Jumpstart the conversation before the conversation has even started. Online events don’t have to be lackluster video presentations. Social media and integrated apps are a few ways to create an interactive, two-way conversation throughout each participant’s event journey. Engagement Apps.

B2B 83

B2B Presentation CRM Strategize 83

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

JULY 21, 2015

At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. Managing other design needs such as presentations, signage, and trade show collateral as needed.

Networking 78

Networking Entertainment Promote Lead generation 78

SalesLoft

NOVEMBER 2, 2023

How can these conversations help you hit your revenue and forecasting goals? Watch the on-demand video , presented by Rebby John, Salesloft’s Senior Director of Sales Engineering. Fast forward to the present, and a significant number of organizations have ventured into AI initiatives. What catalyzed this dramatic shift?

GTM 52

GTM Tradeshows Manufacturing Go To Market 52