Search Engine Land

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land.

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Campaign Engineering Presentation Conversion 105

Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn: What offline conversion tracking is. Why it matters for lead gen campaigns. What is offline conversion tracking? When and how to use it. SUBSCRIBE See terms.

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Conversion SQL Campaign CRM 115

Search Engine Land

APRIL 20, 2023

Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

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Campaign Presentation Technology Technology 99

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

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Campaign Sales Presentation Conversion 91

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

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Campaign Gambling Territory Promote 94

Search Engine Land

JULY 14, 2023

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. Win-back campaigns where customers haven’t shopped yet or rediscovered you. If you only focus on direct conversions, the whole picture of your impact on the company has been missed. CPM revenue Candidate acquisition Win-back campaigns 1.

Conversion 92

Conversion Commission Drivers/motivators Territory 92

Search Engine Land

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

Campaign 83

Campaign Engineering Presentation Sales 83

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Setting up for success with Performance Max Embrace cross-platform advertising. Leverage Smart Bidding strategies.

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Campaign User Experience Launch Networking 92

Search Engine Land

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Click here to view more Search Engine Land webinars.

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Conversion Engineering Campaign Presentation 94

Search Engine Land

MARCH 27, 2023

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Dig deeper.

Networking 85

Networking Campaign Conversion Follow-up 85

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 73

Campaign Launch Gambling Territory 73

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

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Campaign Prospecting A/B testing Conversion 146

Martech

APRIL 26, 2023

Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance. Click here to view more MarTech webinars.

Conversion 82

Conversion Campaign Presentation Customers 82

Martech

JANUARY 10, 2022

Disconnects in your marketing campaigns should be addressed as soon as possible to prevent more serious issues down the road. These technologies can help your marketing efforts by improving customer segmentation, automating time-consuming tasks, campaign personalization and more. Disconnected customer experiences.

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Campaign Customers Consult Technology 136

Search Engine Land

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Launch 90

Launch Campaign Engineering Trust 90

Search Engine Land

JUNE 29, 2023

This guide explores how to set up and track events and conversions for B2B companies. Traffic acquisition report: This report operates at the session level and helps identify the campaign from which each session comes from. Generally, the main conversions for B2B companies include: Form submissions (requests, budgets, etc.)

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Conversion B2B GTM Follow-up 100

Martech

MARCH 6, 2023

Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Enhanced opportunities for interactive campaigns. While cookies are going away, IP targeting is here to stay.

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Campaign CTR Gaming Service 74

Martech

DECEMBER 15, 2021

We have campaigns that are designed to drive traffic to our website, other campaigns that generate net new leads, and others that are designed to have meaningful conversations, like events and webinars,” said AlMukhtar. Every brand team has specific goals they want to reach with a particular campaign. Image: ZoomInfo.

Campaign 87

Campaign B2B Strategize Prospecting 87

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

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Presentation Sports Follow-up Meeting 97

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. So how can you tell which campaign was THE campaign, the one that most influenced the buyer’s purchase?

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Campaign B2C B2B Conversion 78

Search Engine Land

JANUARY 31, 2024

The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? For instance, Google Analytics events rarely match to conversions in Google Ads, for various reasons.

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CRM Campaign Conversion Territory 129

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.

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Campaign Quota Promote Prospecting 131

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

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Campaign Commission Non-Profits Trust 109

Lead Fuze

DECEMBER 31, 2021

I had to learn how to cook BBQ before I could start building high performing sales campaigns. The audience in a recent webinar poll said the biggest obstacle to creating new sales campaigns is lack of confidence. tips on how to create a successful sales campaign. Sales Campaign Tip #1: Know Your Audience. get replies.

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Campaign Follow-up Sales Contact 52

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. So how can you tell which campaign was THE campaign, the one that most influenced the buyer’s purchase?

Campaign 59

Campaign B2C B2B Conversion 59

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

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Objectives and Key Results Territory Campaign Promote 130

Martech

SEPTEMBER 20, 2021

Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said. After Serial 1 implemented the visual content recommended by Vizit’s software, their conversion rates increased by 98%. The post How Serial 1 leveraged visual intelligence to increase web conversions appeared first on MarTech.

Conversion 113

Conversion A/B testing Objectives and Key Results Manufacturing 113

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

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Campaign A/B testing Drivers/motivators Launch 134

Search Engine Land

DECEMBER 14, 2022

Magnetic offers attract your target market and repel everyone else, saving on ad spend and driving up conversion rates. In this article, you’ll learn how to make your offer magnetic and 10x your conversions. When I’m helping marketers struggling with conversion volume and rates, I’ll ask them what their offer is. .

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Conversion Price Strategize Promote 84

Highspot

JULY 20, 2023

That’s where conversation intelligence can step in. These smart systems keep learning, helping improve the user experience and boost conversion rates and sales pipelines. In this guide, discover how sales coaching software with conversation intelligence becomes a real-time mentor for your sales team.

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Conversion CRM Sales Customer Relationship Management 52

ConversionXL

JUNE 26, 2019

In light of this, I want to share strategies—based on our research and experimentation, not just assumptions—that have proven to increase conversions, donations, and revenue. But if you utilize three types of donation pages —general, campaign, and instant—you’ll be able to align your pages with the motivations of your donors.

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Conversion A/B testing Campaign Non-Profits 102

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. This would allow you to control budgets at the campaign level.

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Territory Campaign Lead generation Strategize 114

Martech

MAY 2, 2024

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals.

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Search Engine Land

NOVEMBER 8, 2023

These campaigns, which embraced a full-funnel strategy, outperformed the previous campaigns that solely targeted bottom-funnel calls to action in acquiring new users and generating leads. PPC campaigns by funnel stages Now that we see the impact, what campaigns fall under each stage? Brand Search campaigns.

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Campaign Clients Lead generation Presentation 110

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. To start using Website Actions, follow these simple steps: Log onto Campaign Manager. Why we care.

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Launch Campaign B2B Engineering 97

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? What really happens is referral traffic to the websites decreases , organic reach conversions get harder , and gated content turns up a majority of dead-end leads that sales don’t trust.

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Campaign Cold Call GTM Contact 63

SalesHandy

MARCH 23, 2020

SalesHandy allows you to send personalized email outreach campaigns with multi-stage follow-ups, which can be scheduled based on the recipient’s engagement/activity. You get instant email open notifications when a recipient opens an email you’ve sent as well as detailed email campaign analytics from on a single dashboard.

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Conversion CRM Objectives and Key Results Campaign 95