Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. These issues can degrade the performance of advertising campaigns, particularly on platforms like Facebook, where traditional client-side tracking is becoming unreliable. Sign up today!

Presentation 100

Presentation Conversion Campaign Engineering 100

Search Engine Land

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Campaign 107

Campaign Engineering Presentation Conversion 107

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. These issues can degrade the performance of advertising campaigns, particularly on platforms like Facebook, where traditional client-side tracking is becoming unreliable. Sign up today!

Presentation 93

Presentation Conversion Campaign Clients 93

Martech

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech. Click here to view more MarTech webinars.

Launch 98

Launch Campaign Trust Presentation 98

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

Campaign 96

Campaign Sales Presentation Conversion 96

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

Campaign 95

Campaign Gambling Territory Promote 95

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. But creating high-quality marketing campaigns goes beyond a polished digital presentation. This is particularly difficult for brands seeking to adapt to a digital-first world. “A

Campaign 127

Campaign Education Presentation Technology 127

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 96

Campaign Retail Follow-up Represent 96

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”.

Campaign 104

Campaign Objectives and Key Results Customers B2B 104

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 75

Campaign Launch Gambling Territory 75

Search Engine Land

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Launch 91

Launch Campaign Engineering Trust 91

Martech

JANUARY 10, 2022

Disconnects in your marketing campaigns should be addressed as soon as possible to prevent more serious issues down the road. These technologies can help your marketing efforts by improving customer segmentation, automating time-consuming tasks, campaign personalization and more. Disconnected customer experiences.

Campaign 140

Campaign Customers Consult Technology 140

Search Engine Land

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

Campaign 85

Campaign Engineering Presentation Sales 85

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. Marketing team morale rises when campaigns perform well.

Campaign 114

Campaign Strategize CRM Engineering 114

Search Engine Land

MARCH 27, 2023

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th.

Networking 86

Networking Campaign Conversion Follow-up 86

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Dashboards are customizable and can represent cross-channel campaign data according to user needs.

Campaign 85

Campaign Represent Clients Launch 85

Martech

MARCH 6, 2023

Dig deeper: 4 tips to get the most out of CTV advertising It provides powerful targeting capabilities, improved engagement, increased reach and access to detailed campaign metrics to inform future advertising decisions. Enhanced opportunities for interactive campaigns. While cookies are going away, IP targeting is here to stay.

Campaign 81

Campaign CTR Gaming Service 81

Martech

DECEMBER 15, 2021

We have campaigns that are designed to drive traffic to our website, other campaigns that generate net new leads, and others that are designed to have meaningful conversations, like events and webinars,” said AlMukhtar. Every brand team has specific goals they want to reach with a particular campaign. Buyer intent signals.

Campaign 96

Campaign B2B Strategize Prospecting 96

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. By transforming their B2B strategy, they were able to take a more successful and efficient approach to reaching these contacts with ad campaigns, as well as follow-up calls. Wasted media.

Campaign 111

Campaign B2B Retail Click Through Rate 111

Martech

AUGUST 16, 2021

Register today for “ 5 Ways to Maximize Campaign ROI Through Social and Media Insights, “ presented by Netbase Quid. The post 5 ways to maximize campaign ROI through social and media data appeared first on MarTech.

Campaign 107

Campaign Presentation 107

Martech

JULY 20, 2021

Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN. The post Launch self-managed campaigns that focus on conversions and revenue appeared first on MarTech. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected.

Launch 114

Launch Campaign Conversion B2B 114

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Presentation 97

Presentation Sports Follow-up Meeting 97

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 78

Campaign B2C B2B Conversion 78

Search Engine Land

DECEMBER 20, 2022

Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives. Campaign responses Campaign response segmentation can be set up according to, for example, the way your members wish to receive communication -email, SMS, push notifications, etc.-,

Campaign 95

Campaign Customers Clients Referrals 95

Martech

DECEMBER 20, 2022

Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives. Campaign responses Campaign response segmentation can be set up according to, for example, the way your members wish to receive communication -email, SMS, push notifications, etc.-,

Campaign 95

Campaign Customers Clients Referrals 95

Lead Fuze

DECEMBER 31, 2021

I had to learn how to cook BBQ before I could start building high performing sales campaigns. The audience in a recent webinar poll said the biggest obstacle to creating new sales campaigns is lack of confidence. tips on how to create a successful sales campaign. Sales Campaign Tip #1: Know Your Audience. get replies.

Campaign 52

Campaign Follow-up Sales Contact 52

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Campaign 59

Campaign B2C B2B Conversion 59

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 84

Campaign Gaming Launch Education 84

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. For example, you may be working on the PPC campaigns for a local restaurant. This article dives into how leveraging entities can significantly contribute to PPC success.

Click Through Rate 104

Click Through Rate CTR Campaign Territory 104

Martech

MAY 3, 2024

Maybe the CEO would not have chosen the campaign the marketing team chose. But if it was agreed that a >1 ROAS is how we measure a successful campaign, it can’t be argued that the campaign was unsuccessful if the ROAS was >1. Instead, tell the analyst what you think you want to do and ask them to assess it.

Trust 111

Trust Objectives and Key Results Campaign Finance 111

Search Engine Land

JANUARY 23, 2024

More advertisers now have access to a feature that could make the process of building search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial for achieving successful campaign outcomes. Proceed through the campaign creation process. The conversational experience explained. Transparency.

Conversion 116

Conversion Campaign Follow-up Start-ups 116

Martech

MAY 2, 2024

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. These are based on presentation topic and audience type (e.g. Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals.

X-functional 88

X-functional Appointment Promote Campaign 88

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. Click here to view more Search Engine Land webinars.

Drivers/motivators 91

Drivers/motivators High impact Campaign Engineering 91

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. Originally, when we presented a fleshed-out campaign strategy, they felt overwhelmed as to how they would have the resources to implement it.

Campaign 117

Campaign Clients Strategize Contract 117

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

Campaign 131

Campaign Technique Education Promote 131

Martech

FEBRUARY 1, 2024

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elevate their campaigns seamlessly. Click here to view more MarTech webinars.

Campaign 98

Campaign Presentation 98

Search Engine Land

MARCH 21, 2024

This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Funnel intent alignment Now more than ever, thinking about a full-funnel strategy is crucial.

Teamwork 112

Teamwork Click Through Rate Education Campaign 112