PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.
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