ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that signed-up after only x touches.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. If you’re not running paid search campaigns, then it’s best to turn it off. Conversions are topped out at 30 per account.

GTM 141

GTM Campaign Follow-up Start-ups 141

Heinz Marketing

JANUARY 9, 2024

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. Teams find out about things too late because the conversations were in an email they weren’t on. Why are things taking so long?

X-functional 94

X-functional Government Strategize Start-ups 94

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This means that personalization and related technologies left the “nice to have” category for good.

UX 115

UX Technique Conversion Product 115

Martech

OCTOBER 20, 2022

Design, run and optimize/test marketing campaigns. The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. Design and manage internal workflows and processes.

X-functional 83

X-functional Objectives and Key Results Technology Technology 83

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 87

Conversion UX A/B testing SQL 87

Lead Fuze

SEPTEMBER 2, 2023

On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates. This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. Both strategies have their own merits and challenges. So let’s dive right in!

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

GTM 100

GTM X-functional Appointment Campaign 100

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

Sales Hacker

JULY 21, 2021

Circle back” is used as a filler phrase or even as a way to avoid a conversation you don’t want to have right now. You treat this customer as a market of one with targeted multi-channel approaches like personalized buyer journeys, tailored content and campaigns, and highly collaborative sales and marketing alignment.

X-functional 125

X-functional Sales Strategize Cold Call 125

Hubspot

APRIL 16, 2020

Allow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world. Next, we'll show you how you can use the tools provided in WhatsApp Business to make an effective WhatsApp marketing campaign. WhatsApp Marketing Campaign Examples.

X-functional 101

X-functional Contact Campaign CRM 101

Lead Fuze

AUGUST 12, 2021

Let me point out one important fact — We are all human beings, and our minds function in a similar way. In other studies, they found that even sitting in the same room with the requester or sharing a conversation can change how we respond to their request. Point out some of the similarities to start a conversation.

Sell 98

Sell X-functional Sales Follow-up 98

Search Engine Land

NOVEMBER 2, 2023

They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives. Let’s take, for instance, the task of optimizing a website for conversions. The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined.

Objectives and Key Results 108

Objectives and Key Results Drivers/motivators X-functional Clients 108

PandaDoc

OCTOBER 13, 2022

A weakness that we’ve identified through our conversations with sales reps is that homegrown apps lack good project management tooling. Upon conversion, teams usually hand off leads externally to customer success managers and KAMs. Lead generation X ? Social media integration X ? Free version X ? Free version X ?

X-functional 52

X-functional Territory CRM Lead generation 52

Sales Hacker

APRIL 6, 2020

In addition to acting as a great conversion tool for marketing, the freemium model generates a wealth of intent data just waiting to be harnessed by the intrepid sales rep. After doing this, you should have a list of the 5 accounts in your territory with the highest potential to engage with an outbound campaign. Now repeat step 10.

Meeting 75

Meeting Territory X-functional Objectives and Key Results 75

SalesHandy

MARCH 21, 2023

With Saleshandy’s A/Z testing feature, you can test up to 24 variants of a subject line and access detailed analytics to see what’s working for your campaigns. All we want to know is how would that product help us I am investing X amount of money in it. Hi again, {{First Name}} I really enjoyed our conversation earlier today.

Closing 98

Closing X-functional Sales Follow-up 98

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. Image Source.

A/B testing 101

A/B testing X-functional Lead generation UX 101

Lead Fuze

JULY 4, 2023

We also discuss different strategies to generate new leads such as implementing advertising campaigns with demographic targeting and using website popups to capture valuable customer data. It’s like having x-ray vision for your sales pipeline. It’s like having a personal data scientist that helps you make smarter decisions.

Process 52

Process Lead generation CRM Pipeline 52

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

ConversionXL

OCTOBER 26, 2022

It helped drive the campaign to 193 million views , growing the company’s brand awareness and helping GymShark build a community on the platform in the process. Over three weeks, the campaign generated over 29 million impressions and a 5–10% boost in sales. Partner with creators to capture more attention.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Scalability issues (you need SDRs only for some campaigns). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Some functions (e.g. This is the most outsourced sales function.

B2B 79

B2B X-functional Cold Call SQL 79

CloserIQ

APRIL 29, 2019

LinkedIn’s search function is a great method for lead generation. Develop personalized email marketing campaigns. Instead of using only one or two email campaigns, create different email campaigns for different market segments. Say, “I can write a guest blog on X topic which will help your audience with Y.”

Lead generation 86

Lead generation Referrals X-functional Technique 86

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Chatbots were one of the first tools to take the conversational marketing world by storm.

Retail 52

Retail Growth X-functional Cross-sell 52

Lead Fuze

DECEMBER 1, 2021

The company offered me $X,000. Email drip campaigns are a great way to automate your marketing outreach. If you use a CRM like Hubspot or Salesforce, email functionality may already be built in. Sometimes it†s just not possible to have a conversation through email. Contact made. Appointment scheduled. Closed won.

Appointment 52

Appointment X-functional Sales CRM 52

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

OCTOBER 3, 2023

This insight allows the companies to tailor their marketing campaigns to highlight this feature in those specific regions. For the cases that include crafting personalized messages, you can use ChatGPT or any other AI-powered conversational chatbots. Predict lead conversion probabilities based on historical data.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. It’s equal to Maximum Bid x Quality Score. The first step in setting up your PPC ads is determining your ad campaign.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Connect inventory with ad campaigns. JavaScript. Enable robust A/B testing.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

ConversionXL

AUGUST 31, 2017

If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Now, the problem is choosing the right one.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

MAY 13, 2020

After all, most questions we answer are pretty basic: Which campaigns bring more conversions? Do more and more people use Feature X? Does it help with conversions? What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? Where do my users come from?

Gaming 85

Gaming Sports SQL X-functional 85

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. Prospecting in sales is the process of identifying new prospects with proper research, starting a conversation with them, and solving their problems by providing valuable solutions.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Heinz Marketing

MAY 16, 2022

I’ve had this conversation many times with CFOs, and I think the long term value of companies, the valuations, profitability in the long term, is far more dependent on creating and sustaining a remarkable customer experience and making your customers promoters of your brand, than the new logos that you pick up along the way.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

ConversionXL

MAY 3, 2020

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.)

UX 63

UX User Experience X-functional Launch 63

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Try a bold opener such as, "I'm worried about your company's [ability to do X, strategy for Y, response to Z]." And if you're feeling like taking a risk?

X-functional 101

X-functional Territory Prospecting Contact 101