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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

At this point, Bard and SGE are of more immediate interest for SEOs, but wholesale user adoption (including conversations/chat ) will almost certainly come with options for monetization. AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max.

B2B 111
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This means that personalization and related technologies left the “nice to have” category for good.

UX 115
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. research, data analysis, UX, psychology, copywriting, design and many more skills).”.

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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.) ” (via NN/g).

UX 63
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge.

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The Optimizer’s Guide to Proper Website Quality Assurance (QA)

ConversionXL

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. For optimizers, quality assurance is about ensuring the quality of a site, landing page, test treatment, email campaign, etc. via Quora).

UX 104