Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. A clear understanding of core objectives (i.e., Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

JULY 29, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS?

Objectives and Key Results 121

Objectives and Key Results Customer Relationship Management Technology Technology 121

Martech

FEBRUARY 20, 2025

The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Why are CRM systems so dated?

Objectives and Key Results 106

Objectives and Key Results B2B CRM Campaign 106

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Veloxy

FEBRUARY 12, 2025

The results get even better with a 5X increase by the second month. Salesforce Sales Cloud - CRM Platform My experience as a sales productivity platform CEO has exposed me to many CRM solutions. Image Source - Outreach Outreach Key Features The platform makes complex sales processes simple. See our case study here.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

AUGUST 7, 2024

It’s hard to do well, and the result is that one would hope this information becomes public: IT, privacy and legal teams would (should) have no concern over this use case and others where the cultivation of information is innocuous. This is its key strength: effectiveness. Purpose-built.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This helps players achieve objectives consistently, even when team members change. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Solution : Establish a single source of truth for performance metrics that align with broader business objectives.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98

Martech

JANUARY 14, 2025

From upgrading data permissions to improving your ability to track customer satisfaction with feedback-linked tickets, these updates give you better control over your CRM and actionable insights for smarter decision-making. Compare campaigns with more customization and easy exports. Automate backup scheduling in HubSpot.

Objectives and Key Results 67

Objectives and Key Results CRM Campaign Pipeline 67

Search Engine Land

JULY 25, 2024

In some companies, this step is completed with exhaustive research, business intelligence data and financial information backed up end-to-end through CRM or other platforms. This includes creating ads, graphics, webpages, copy and other necessary assets for a successful campaign. I love hearing those stories!

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Boost engagement rates on key channels by 30%. Expand partner-driven revenue by 30%.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Sales Pop!

MAY 30, 2023

Success in today’s fast-paced and fiercely competitive company environment depends on having a strong sales CRM and lead management system. You may automate monotonous operations, keep track of prospects, and gain useful insights into your sales success with the aid of a solid CRM.

CRM 130

CRM Objectives and Key Results Pipeline Contact 130

Martech

SEPTEMBER 28, 2021

It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. Defining ABM broadly. Scaling ABM with technology.

Campaign 111

Campaign Objectives and Key Results Customers B2B 111

Martech

FEBRUARY 24, 2025

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. The result is a “Frankenstack” of systems requiring ongoing IT and system integrator support to function.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. However, minimum thresholds can vary by campaign type, as shown in the table below.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. Choosing a CRM for startups offers a lot to entrepreneurs with useful features that can help you build a better business.

CRM 116

CRM Objectives and Key Results Pipeline Contact 116

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. The sales funnel has 4 stages and — this is key — represents the buyer’s journey from the buyer’s point of view. Email outreach campaigns.

Objectives and Key Results 131

Objectives and Key Results Cold Call Sales Follow-up 131

Sales Pop!

OCTOBER 18, 2021

If you and your salespeople like to use LinkedIn to find leads and have been looking for a tool to integrate LinkedIn with your CRM, you’ve just found it. LinkMatch shows you which LinkedIn profiles are saved in your CRM and which are not. This tool integrates directly with top CRMs (e.g. Hubspot, Pipedrive). Price: $5.99

Prospecting 243

Prospecting Price CRM Lead generation 243

Search Engine Land

OCTOBER 8, 2024

From campaign setup to targeting and optimization, you’ll find strategies to suit both short and long sales cycles, helping you generate quality leads and boost conversions. Campaign strategy The campaign strategy will depend on the length of the sales cycle. Remarketing. Demand Gen. And possibly Performance Max.

Service 96

Service Appointment Objectives and Key Results Campaign 96

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Incorporate critical CRM and sales technology proficiencies. Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ You can’t escape it. Same story.

Objectives and Key Results 45

Objectives and Key Results Pitch Sales Follow-up 45

Martech

JUNE 9, 2025

For example, you don’t replace your CRM very often. We failed to see the lie and took the bait for the promise of a way to tangibly measure marketing results in the short term, focused on revenue. With a campaign, you’re working toward a fixed objective within a set timeframe. Most B2B marketing programs start too late.

B2B 64

B2B Objectives and Key Results Campaign Clients 64

Martech

MAY 21, 2025

The April HubSpot updates bring new power to automation, deeper reporting insights and long-awaited improvements to forms, workflows and CRM customization. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 75

Objectives and Key Results CRM Contact Territory 75

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Businesses can increase their Salesforce ROI by leveraging external expertise to optimize the CRM investment.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. How to identify key accounts.

Account management 100

Account management Objectives and Key Results Cross-sell Non-Profits 100

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Teamwork Growth 246

Sales Hacker

SEPTEMBER 24, 2020

We should have done it so much earlier, but this is where the Recycle campaign began for us. We have demos set as an events object. So, we opted to have AEs run the campaign, rather than SDRs since the AEs had usually met with the prospects already and had some kind of relationship. The Results. Setting Up the System.

CRM 101

CRM Conversion Objectives and Key Results Campaign 101

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Relatable examples Picture this: marketing runs a successful campaign and generates plenty of leads. Sound familiar?

Growth 128

Growth Objectives and Key Results Pipeline Sales 128

Veloxy

OCTOBER 29, 2021

So with sophisticated enough AI, you can analyze prospect and customer data, predict which of them is more likely to close, recommend the most effective sales actions to carry out, forecast results, optimize prices and much more. As a result, sales managers have had to understand, discuss, and explain different data analysis methods.

Sales 223

Sales Non-Profits CRM Pipeline 223

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Heinz Marketing

SEPTEMBER 9, 2021

Here’s a few to get you started: Define your objectives and decide what’s most important to your organization. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

JUNE 28, 2024

By reaching a wider, net new audience for the brand, brand campaigns can convert at lower rates but still drive meaningful volume. Over time, investment in brand also drives up the “base” or brand equity value in MMM results. Testing also works well to prove the value of brand investments.

Objectives and Key Results 130

Objectives and Key Results Campaign Growth Technology 130