Remove Campaign Remove CTR Remove Follow-up Remove Service
article thumbnail

Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Study overview Based on the data’s story, you might conclude the following: Search engines drive the most traffic, but you can’t generate any business results, so focus on marketing on sites with the most traffic and audience. It grew almost entirely because of Fishkin’s following and push on social media.

CTR 111
article thumbnail

3 PPC KPIs to track and measure success

Search Engine Land

There are so many metrics you can track when running a Google Ads campaign. Conversion rate (CVR) Conversion rate is a pretty easy metric to understand; it’s the percentage of users who click on an ad and end up converting afterward. CTR is a metric that indicates the quality of the traffic you’re generating. Where do you start?

CTR 86
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A guide to ad variations in Google Ads

Search Engine Land

Iterative testing is crucial to ongoing success of any PPC campaign. For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. Thankfully, Google’s ad variations feature allows you to modify ads across a campaign or multiple campaigns.

CTR 107
article thumbnail

YouTube Ads: How to Set Up, Run, and Monitor Campaigns

ConversionXL

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. How to set up YouTube Ads. The first step to set up YouTube Ads is to create a YouTube channel.

Campaign 133
article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Who fills out a form but never follows through to become a client or customer?

CTR 112
article thumbnail

How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. PPC Plan Template.

Campaign 101
article thumbnail

A Step-by-Step Guide to LinkedIn Ads

ConversionXL

A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. Before you dive into a high-budget strategy, think about whether your product or service is suited for LinkedIn ads. for B2B specifically. That’s the cold hard truth.

CTR 129