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How entity-based strategies can contribute to PPC success

Search Engine Land

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement?

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How To Build the Email List of Your Dreams

Salesforce

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. A campaign’s long-term value (LTV) is instead given more weight.

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Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

Moreover, we will highlight the importance of transparency in outsourced tasks and explore how regular campaign performance reports from an agency can contribute to your overall strategy. “Maximize your online presence and reach potential customers with the specialized skills of a digital marketing agency.

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This day in search marketing history: January 14

Search Engine Land

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. Google buys Pointy to bring SMB store inventory online. Market Share.

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Nudge Marketing: From Theory to Practice

ConversionXL

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. Drive segmented email campaigns. Optimize your Facebook campaigns.

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The Straightforward Guide to the Google Display Network

Hubspot

Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Because you're targeting users that may not be familiar with your brand at all.