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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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Why first-party data still reigns even with Google keeping third-party cookies

Martech

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This will help you outperform the competition and lead to better business outcomes.

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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Begin by charting the steps your sales team takes from the lead generation stage to the close. This information helps your sales team deploy its resources more effectively, prioritizing leads most likely to result in a closed deal. Aggregate lead data with customer relationship management (CRM) tools like Salesforce.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Here are five key factors: Lead generation: Organizations that generate qualified leads can more effectively earn the respect of your customers and keep connections positive. You can also gather valuable data from customer surveys and market research about your broader industry.

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7 vanity metrics marketers should avoid, and 7 to replace them

Martech

LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Suggested replacement metric: MQLs or SALs generated from content Why they’re stronger: This focuses on the quality of leads generated from your content.

CTR
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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Inbound Web Leads by Product Key Question it Answers: How many leads are interested in a particular offering? What it Measures: The total number of web leads generated by campaigns related to a particular product. Value: Leads by campaign is traditionally a marketing metric.