Campaign Electricity Entertainment Up-sell 
Lead Fuze
DECEMBER 15, 2023
His yearly Poor Richard’s Almanack, sold up to 10,000 copies per year and included seasonal weather forecasts, household hints, and poems. This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. Could you please give more details?
Hubspot
DECEMBER 17, 2012
But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?
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Lead Fuze
JUNE 29, 2023
Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign. Rather than just selling products, aim to craft experiences that make customers yearn for more. Who can resist that? The result?
Hubspot
JULY 23, 2019
And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. But, like Musical.ly playing in the background.
Hubspot
OCTOBER 18, 2013
This post originally appeared on Up and to the Right , a new section of Inbound Hub. We were talking about the challenges of working in marketing for a B2B company -- either a giant 120-year-old conglomerate like GE, which sells turbines and jet engines, or even a young company like HubSpot, which sells software to businesses.
Cience
JULY 25, 2019
They lost several leads when an SDR refused to tell prospects the price and offered to set up an appointment instead. The latter was trying to sell a screen protector for a mobile phone. Horribly, he never cared for the fellow salesperson as he was interrupting her from doing her job – which was selling me some cat food.
Hubspot
JANUARY 14, 2015
Many of them were once sitting in a rickety folding chair on the lawn of their alma mater, wearing an itchy cap and gown, and wondering what on earth they were going to do when they grew up. I was a Sales Planner, which entailed trafficking and reporting on ad campaigns including banners, emails, and pop-ups (remember those?).
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