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This day in search marketing history: February 25

Search Engine Land

2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products. 2020: Competition forces retailers to rethink the role of branded, non-branded and trademark traffic by Chris Corrado 2019: Content structure and structured data: Will they impact featured snippets? Losing Google?

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

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The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

London-based communications agency adam&eveDDB mashed-up real security cam footage of shoplifters at Harvey Nichols stores with delightfully devious cartoon characters to create this extended spot for the retailer's freebie rewards app. Life is Electric. Tokyo's campaign for Panasonic poses the question: Can you see electricity?

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Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November

Hubspot

Read on to get the scoop on the most sentimental, adorable, and unexpectedly funny ad campaigns from the past month. In this clever ad for a brand of cat treats , agency adam&eveDDB created the perfect holiday wonderland -- complete with sparkling trees, a Christmas roast, and even an electric train set. 1) Temptations. 9) Alibaba.

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51 Automotive Industry Statistics to Highlight Latest Trends

G2

Modern companies are making strides toward reducing environmental impact through electric vehicles. However, unless the electricity comes from renewable sources, it doesn’t fully solve the environmental emission impact. Learn more about sustainability management and using software to effectively maintain sustainable operations.

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The Ultimate Guide to Advertising in 2018

Hubspot

Promote sales for both new and existing products. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. 1893 : Retailer Sears, Roebuck, & Co. 1904 : The Campbell’s Kids are created, piloting the change in advertisement focus from a single ad to an entire campaign.

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7 Examples of Brands That Pop on Pinterest

Hubspot

Data from Monetate shows that referral traffic from Pinterest to the websites of five specialty apparel retailers jumped 389% from July-December 2011. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine.