Walmart launches Roblox metaverse experiences
Martech
SEPTEMBER 26, 2022
Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Electric Island DJ experience at Walmart Land on Roblox. Why we care. Image: Walmart. Top-funnel for now. Walmart Land.
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