Sales Hacker

MAY 6, 2021

This includes roles that are complementary to sales like renewals, customer success, and solution engineering. The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close.

B2C 95

B2C Pipeline SQL Strategize 95

ConversionXL

JUNE 19, 2019

The role of product marketing is to define and operationalize the context. How do you bring it to market? Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. Google campaigns resulted in a 700% growth in ROAS and a 65% decrease in customer acquisition cost (CAC).

Sports 125

Sports SQL CTR Entertainment 125

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 93

GTM Pipeline SQL UX 93

SaaStr

SEPTEMBER 20, 2019

But to the show today, and we have a CMO who’s created marketing campaigns with their company that we’ve all seen, we’ve all engaged with, and for a product that we all love. I also don’t want to fill my head with things that are just going to be distracting, so I do think we are a very practical organization.

E-commerce 54

E-commerce Trust Start-ups SQL 54

SaaStr

NOVEMBER 22, 2019

Travis Bryant: So I was in services at a software company and then had this pivot point to go either into product management or into sales and sales engineering. You said, “One of my grassroots campaigns is to kill the title of CRO, although I’m vehemently in favor of the scope of the role.”

Start-ups 65

Start-ups Customers Objectives and Key Results Growth 65

Heinz Marketing

MAY 11, 2020

Creating a revenue growth engine is no small task, nor is it one that can be done overnight. Read the new research report on the state of predictable revenue growth from six cents and Heinz marketing. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL? We’ll be right back on Sales Pipeline Radio.

Pipeline 83

Pipeline Healthcare Sales Manufacturing 83