Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Read part 4 of a presales redefined series on it here.

GTM 95

GTM Growth Referrals Cross-sell 95

Search Engine Land

OCTOBER 28, 2022

If you’re creating a new asset group, do it within the same campaign so that the product-level historical performance will be utilized. Keep in mind: Creating new Performance Max campaigns for BFCM is not recommended because the learning period takes too long to ramp up. Get the daily newsletter search marketers rely on.

Promote 91

Promote Campaign Follow-up Launch 91

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. Not Nicole and not other marketing leaders.

GTM 93

GTM Pipeline SQL UX 93

Heinz Marketing

NOVEMBER 4, 2020

From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences to generate revenue with precision.

Pipeline 132

Pipeline Follow-up Sales Clients 132

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

If you don’t have a digital marketing strategy in place or haven’t updated your strategy in a while, it’s time to look into the four most common channels of digital marketing to promote your brand online and drive more traffic. Email marketing. Social media marketing. Organic search engine optimization (SEO).

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

Heinz Marketing

MAY 20, 2021

In general, marketing takes care of all the activities and resources needed to reach out and persuade target customers, including messaging, advertising, branding, pricing, customer research, social media campaigns, email campaigns and newsletters, PR, event management and other activities. Stagnant Growth.

Campaign 126

Campaign Cold Call Sales Education 126

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 120

Pipeline Go To Market Cross-sell Sales 120

Highspot

JULY 18, 2023

Each member of the marketing organization, from marketing managers to specialists, will also develop functional understanding and empathy in knowing how their work compliments that of their colleagues. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

MAY 6, 2021

This includes roles that are complementary to sales like renewals, customer success, and solution engineering. Depending on the size of the organization, the VP of Sales will have peers who are responsible for marketing, customer success, and solution engineering. Singular focus on sales. Their peers.

B2C 95

B2C Pipeline SQL Strategize 95

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Translating these milestones into practical steps can be a complex process.

Customers 116

Customers Hospitality Repeat business Clients 116

SaaStr

OCTOBER 11, 2023

You have to understand: what people are searching for what their intent is what the product is that you’re building It’s a marrying of company vision and go to market. What Converted Customers In The Early Days Both co-founders of monday are unique because they’re both engineers. So, how did two engineers get out of tech?

Growth 63

Growth Non-Profits Drivers/motivators Construction 63

ConversionXL

FEBRUARY 6, 2019

The benefits of looking at marketing through the lens of the product lifecycle are multifold: Provides a broad understanding of how your product fits into lifecycles for the product class, form, or brand (e.g. petrol-engined cars, people-carrier, and Ford, respectively). Questions marketing needs to answer. Image source ).

Product 124

Product Price Growth Campaign 124

Sales Hacker

APRIL 12, 2022

Keys to successful growth marketing [11:35]. Defining account-based marketing [13:25]. Comparing ABM and legacy B2B marketing campaigns [17:23]. Marketing and sales alignment [22:28]. Then we have an account based marketing team, as you would imagine, being a MarTech company that is focused on ABM.

Pipeline 89

Pipeline Transportation B2B Hospitality 89

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? Watch the on-demand video , presented by Rebby John, Salesloft’s Senior Director of Sales Engineering. What should you say to these accounts?

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

SalesHandy

OCTOBER 28, 2022

In this blog, we deep dive into all things encompassing outbound lead generation—from strategies to benefits, we will walk you through everything you need to know to run a successful outbound lead generation campaign. How To Run A Successful Outbound Lead Generation Campaign? The data you have makes or breaks your campaigns.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SaaStr

JANUARY 21, 2022

Go-to market mechanisms don’t translate. From mechanisms and look and feel of the marketing campaigns to messaging and evaluation methods—everything works differently in Consumer and Enterprise. For example, around two years back, Grammarly Business launched its first outbound campaign led by their B2C teammates.

B2C 81

B2C B2B Non-Profits Launch 81

Gong.io

AUGUST 12, 2022

Conversation Intelligence is like having a search engine for salespeople – except it’s specifically tailored towards finding information on what was talked about during each phone call. There is no need to go back to what was said or try re-listening again. What is conversation intelligence?

Conversion 62

Conversion Prospecting Pipeline Strategize 62

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A successful product launch doesn’t require new marketing skills.

Launch 110

Launch Product Campaign Cold Call 110

Heinz Marketing

OCTOBER 12, 2020

The bar for conducting outbound campaigns that work is already really high. And the data kind of supports this, if you look at all of the most successful companies in the B2B space, all the fastest growing companies, they’ve been running outbound campaigns for pretty much their whole growth trajectory.

Pipeline 133

Pipeline Cold Call Sales Clients 133

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. I’m not a lawyer, I’m actually an engineer by classical training, and it’s been a fun and interesting ride to work with this community. What are you stuck on?

Contract 108

Contract X-functional Objectives and Key Results Legal 108

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. A way to do this is by making your story become a strategy.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

APRIL 4, 2019

Eyal Manor – VP, Engineering @ Google Cloud. Eyal Manor: So I’ve been building SaaS services for over 10 years now in an engineering capacity, and just before we start can we get a sense from the audience, I know it’s kind of hard to see but who here is kind of in a technical hat? Join us for SaaStr Annual 2020.

Engineering 66

Engineering Strategize Technology Technology 66

InsightSquared

MARCH 12, 2021

Align your complete go-to-market team around a uniform view to maximize your results. With a robust machine learning engine at its core, the InsightSquared revenue intelligence platform maps out exactly why and how wins occur, specific to your business. Make the most of your data without wasting time doubting its accuracy.

Pipeline 62

Pipeline Sales Trust CRM 62

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 96

Go To Market Process GTM Education 96

SalesLoft

JANUARY 19, 2017

At this time I was tasked with developing & executing sales account strategy and managing the training of all go-to-market teams. In fact, it’s such a crucial process that at Radius we make it one of the first exercises in our go-to-market training. One of them, notably, was during my tenure in sales enablement.

Cross-sell 52

Cross-sell Sales Contract Prospecting 52

Sales Hacker

FEBRUARY 18, 2019

If you missed episode 44, check it out here: PODCAST 44: From Sales Engineer at Salesforce to building a $100M company w/ Travis Bryant. Brian Birkett: LeanData is the leader in helping you manage your go to market strategy in a platform for revenue ops leaders. What You’ll Learn. The tenets of a great sales culture.

Quota 71

Quota Sales Promote Up-sell 71

Heinz Marketing

JULY 10, 2018

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. This is especially common from SaaS executives with engineering backgrounds because it’s easy to measure things like uptime and speeds and feeds. Early to market, emerging, established market, commodity.

B2B 50

B2B Real Estate Government Healthcare 50

Highspot

JUNE 11, 2020

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. New product launches or campaigns spur growth, but these initiatives can eventually become stale as growth plateaus. When buyers aren’t biting, alignment is key to reigniting your go-to-market engine.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

SaaStr

APRIL 3, 2020

Basically I was recruiting engineers for Bay area based startups and the problem with it was that the year was 2008, and it was a really tough time for hiring, but an even worse time for recruiters. So how does your marketing playbook and tactics really change when making this transition? But we did it for a couple of reasons.

Growth 67

Growth Start-ups B2B Campaign 67

SaaStr

JULY 28, 2021

We have a business problem, we don’t have any engineers, we have money. I said, “You have engineers. Terrifying because back in those days, big companies didn’t even know what SaaS was, much less they weren’t going to put their financial information out in the cloud. What if we trade?” My big idea.

Start-ups 106

Start-ups Gaming Up-sell Contract 106

Sales Hacker

APRIL 21, 2021

The marketing team ran a super successful campaign and generated hot leads. The director of customer success brings her Salesforce report to a cross-functional meeting with sales and marketing leadership. Google search engine using the terms “RevOps jobs” and “Revenue Operations jobs”. Career Advice from 6 RevOps Pros.

Finance 101

Finance GTM Cross-sell SQL 101

ConversionXL

JUNE 19, 2019

The role of product marketing is to define and operationalize the context. How do you bring it to market? Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

PandaDoc

DECEMBER 9, 2022

In addition, it can help you generate higher profit margins that you can reinvest in improving your products, running robust R&D operations, and launching influential marketing campaigns. However, in many cases, you’d be better off figuring out your own unique path and go-to-market strategy.

Price 52

Price Profit margin Legal Retail 52