Remove Campaign Remove Gambling Remove Networking Remove Promote
article thumbnail

Microsoft Ads announces major policy updates that start July 1

Search Engine Land

Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Gambling ads are now approved – Marketers in the gambling and betting sectors can now place ads on the Microsoft Audience Network. However, claims must be accurate and truthful.

article thumbnail

8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. For example, instead of posting promotional campaigns, marketers will be limited to sharing relevant, informative and engaging content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. Even if software firms are spending millions of dollars on promoting their newest versions, put your money where it matters and maintain your hardware up-to-date. 2 Overlook local advertising. Conclusion.

article thumbnail

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' While media buying focuses on getting the most impressions from the right audience at the lowest cost, media planning focuses on the strategy behind the campaign. So what about ad networks? It's the publisher version of the DSP.

article thumbnail

10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

article thumbnail

The 17 Best Advertisements of All Time

Hubspot

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101
article thumbnail

Why Agencies Need to Take Transparency More Seriously

Hubspot

They will no longer work with agencies, networks, technology platforms, or marketing "partners" who aren't completely transparent about their practices. Procter & Gamble recently made an unsettling discovery. Rather than invest upfront, a company compensates the agency based on measurable campaign accomplishments or benchmarks.