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The Essential Link Between Diversity and Sales

Sales Pop!

Aerie figured that out with its body positivity campaign. And so did Procter and Gamble with its efforts to explore the experience of Black mothers in its “The Talk” ads. Conflict comes with the diversity territory. They’ll eventually complete the sale if they feel the company is genuine and can provide value. Conclusion.

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Meta rolls out new search tool to track branded content campaigns

Search Engine Land

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. How it works. Get the daily newsletter search marketers rely on.

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Meta launches new tool to track branded content campaigns

Martech

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

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Top 10 immersive marketing events of 2023

Martech

This conference is squarely focused on business-to-business immersive tech so if you’re more interested in consumer campaigns, this might not be the best choice. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

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10 Ways To Optimize Your Sales Process Through Sales Data

Sales Hacker

Sales region / territory. This can be broken down by industry, job title or parameters of a certain marketing campaign or promotion. Your marketing teams will test out different messaging for ads, content, campaigns, etc. It’s almost like high stakes gambling but with your sales reps’ time. Sales rep or sales team.

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