Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Salesforce

MAY 31, 2023

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. Ultimately, both teams are responsible for building a strong pipeline. So how do you avoid these issues or fix them if they exist?

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

NOVEMBER 23, 2022

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Salesforce, for example, increased its revenue market share to 18.4%

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. The platforms were categorized into four groups.

CRM 91

CRM Agriculture Hospitality Healthcare 91

Hubspot

JANUARY 4, 2021

This is only made possible through total alignment between sales, marketing, and customer teams, as all must rely on using the actual voice, pain points, and goals to create a winning partnership.". Brands will capitalize on change. Because many companies will fall into the trap that there will be a post-2020 'return to normal.'

A/B testing 101

A/B testing Tradeshows Education B2C 101

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. So, off we go! Identify areas where you can differentiate yourself and carve out a niche.

Niche 52

Niche Cross-sell Price Referrals 52