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How to navigate SEO in a multi-platform world

Search Engine Land

They need to help develop content strategies and ensure that content is optimized for search engines and users. Work closely with UX designers to create websites that are easy to use and navigate. Use data and analytics to track their progress and measure the success of their campaigns.

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3 privacy-centric solutions for marketing compliance

Martech

As legal requirements differ by jurisdiction and user experiences vary between device categories and browsers, CMPs must be customizable. Consent mode Consent mode is among the additional privacy solutions Google offers to bridge the gap between legislation, user experience and tracking. Get MarTech! In your inbox.

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The Potential of Generative AI for Salesforce Developers

Salesforce

These models utilize various techniques, including neural networks and deep learning algorithms , to identify patterns in vast quantities of data and generate fresh outputs based on these patterns. Generative AI with NLU can automate content creation for customer interactions, chatbots, personalized marketing campaigns, and more.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

Let’s think of a few sites that might have this problem – sites that may provide information, or act as internal networks, or maybe just have fully offline businesses. Improve the User Experience. One way to measure positive change on your site, however, is to systematically improve the user experience.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

UX is constrained by browsers. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. The AMP pages then transitioned users to a PWA to ensure consistent speeds and a great UX. The impact of PWAs on performance, UX, and accessibility.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

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This day in search marketing history: February 22

Search Engine Land

Read all about it in Google page experience update for desktop now rolling out. Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns.

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