Remove Click Through Rate Remove Launch Remove Objectives and Key Results Remove Service
article thumbnail

How to uncover hidden gems in your paid search accounts

Search Engine Land

A PPC professional’s job goes beyond just launching paid search campaigns. This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact.

CTR 100
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Positioning.

Campaign 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. This improved visibility comes without the expensive costs per click of PPC. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? This clarity continues with a distraction-free sign-up page: Swimm nails the two key parts of an onboarding process for growth: 1.

Growth 113
article thumbnail

How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership. The problems they need to resolve What motivates them to engage with your brand, product, service, or content Their interests.

article thumbnail

Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

One of the great things about Pinterest is that you don’t have to jump straight into paid ads to see results. With Pinterest, however, you can start seeing results in just a few days. . Dollarsprout offers financial services, investing, and support for those making money on the side. How to get organic traffic on Pinterest.

CTR 114
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. T]hey use us as a bargaining chip against Google.”

Trust 79