Clients Consult Gambling 
Martech
JUNE 12, 2025
When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. While some enjoy fractional work, they describe it as challenging to find and retain long-term clients. That requires meeting your stakeholders where they are, not where you are. But do startup CEOs know any better?
Veloxy
FEBRUARY 28, 2022
Despite the growing use of Google Maps and Waze amongst field reps for getting from client a to client b, route planning has more to do with optimization and time efficiency than mere directions. Depending on what city you’re in, a route with only 10 destinations can have over 100,000 unique plans. Optimal Routes.
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Lead Fuze
AUGUST 17, 2021
So your SMB marketing clients may not always be there for the long term. One of the most frequent mistakes made by new small company owners is to treat everyone as if they are a prospective client. Every typo, omission, or falsehood a client spots will detract from your message. 6 Not understanding client needs.
Heinz Marketing
JANUARY 20, 2021
Even being a Marketo Certified Expert with over 10 years of experience under my belt, I still find myself with tons of questions when clients want to migrate to Marketo from another marketing automation platform. . We’ve worked with multiple clients now who have wanted help with their Pardot to Marketo migration. It’s worth it!
Search Engine Land
AUGUST 9, 2023
Addressing this issue can improve search marketers’ job satisfaction and career growth for search marketers and drive growth in marketing teams, ultimately benefiting the company’s or clients’ success. I once worked at an advertising agency that ran each account through an account manager who managed the client relationship.
Hubspot
FEBRUARY 22, 2017
As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Instead of thoughtful consideration of the RFP's requirements and the client fit with your agency, you rally your team and dive right in. Why is the client conducting this review? Who will decide the winner?
Heinz Marketing
JANUARY 18, 2021
A ccidental media mogul, Ben Shapiro, has a fascinating story of going from being a consultant and now really making his living with media properties. I left my last startup job and decided to create an independent consulting practice, helping early in growth stage companies figure out their brand strategies, their marketing strategies.
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