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Google is updating Local Services Ads verification process

Search Engine Land

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. ” “We discovered because several clients profiles suddenly had no reviews. What’s changing. Next steps.

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Advanced Google Ads tracking for local service companies

Search Engine Land

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking.

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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 105
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Ensuring quality in your SEO services: A checklist

Search Engine Land

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Is it solely about achieving results?

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15 Win-Loss Analysis Questions to Reinforce Your Sales Process

Veloxy

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process!

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Digital Process Automation: The Superpower Modernizing Financial Services

Salesforce

It’s astounding that the everyday enterprise uses 1,295 cloud services, on average, to break down information silos, according to a 2019 report. That’s the secret to ending the swivel chair whiplash — abrupt jumping from screen-to-screen and system-to-system to deliver services intelligently. Tech leaders find it just as vexing.

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6 tips to build PPC client relationships

Search Engine Land

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Building more than a transactional relationship with your client is important because it will facilitate a more collaborative approach to tackling the PPC strategy.

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