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What Your Client Should Expect from You

Iannarino

The Gist: Your clients have expectations for how you use the time they give you. Low win rates, missed goals, and a host of other trends likewise suggest that salespeople are not serving their clients well enough. With that in mind, here are a few things your clients should expect from a B2B salesperson.

Clients 324
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 325
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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. Creating a repeatable process for salespeople is supposed to ensure success, but it rarely creates value for clients. A Process Past Its Prime. You need to make sales. You need help now.

Process 332
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How to retain clients in PPC

Search Engine Land

Not delivering on these will result in poor client retention. There are plenty of other causes for client churn , such as: Budget changes. Poor campaign performance (not meeting client goals/expectations). Change in client contact or agency team. Business email address Subscribe Processing.

Clients 104
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6 tips to build PPC client relationships

Search Engine Land

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Building more than a transactional relationship with your client is important because it will facilitate a more collaborative approach to tackling the PPC strategy.

Clients 97
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15 Win-Loss Analysis Questions to Reinforce Your Sales Process

Veloxy

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. 15 Questions to Ask in a Win-Loss Analysis The 5 Rules of Successful Post-Decision Interviews Let’s start reinforcing your sales process!

Process 244
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SEO, generative AI and LLMs: Managing client expectations

Search Engine Land

But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. Offer a formal point of view (POV) before initiating work A well-crafted POV document can help set clear expectations for clients.

Clients 137