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Why the Basics Still Beat Fancy: The Unsexy Skills That Close Deals

Sales Gravy

The Fancy Stuff Is Failing You We see it all the timesalespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. Lets call this what it is: avoidance. Phone Calls Cold calls. Warm calls. Follow-up calls. Call blocks. Phone Calls Cold calls.

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How I Learned I Was a Sales Consulting Imposter

Understanding the Sales Force

He scored 17 on the Relationship Building Competency, meaning he is terrible at building and maintaining relationships. I prefer the score to be closer to 88 because salespeople who score 100 can be too aggressive. This is the strength that could be problematic.

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The complete guide to social selling for B2B sales

Highspot

Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach. While marketing and enablement craft content to boost buyer and brand engagement, sales reps should spend time sharing those assets with select leads on social media.

B2B
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AI BDRs: A Game-Changer for Sales Teams or Just Hype?

Heinz Marketing

First things first: AI BDRs arent robots cold-calling your prospects. Instead, they aim to free up sales teams from routine tasks so they can focus on deeper prospect engagement and relationship-building. What Is an AI BDR, Really? Why Are Companies Considering AI BDRs?

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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

” Reps use AI to surface insights, but own messaging, storytelling, and relationship-building. Draft follow-ups, segment leads, and prep calls manually. Reverse enablement Senior reps rotate into manual work: cold calls, follow-ups, demos. Kyle Coleman warns against full automation. Personalized AI systems.

GTM
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The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025

SaaStr

The traditional model of large teams making hundreds of cold calls is indeed dying, but it’s being replaced by smaller, more efficient, AI-augmented teams focused on quality interactions.

B2B
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How I Use Target Account Selling to Land My Dream Clients

Hubspot

By narrowing your focus, you improve conversion rates and build lasting client relationships. Unlike traditional sales approaches that often rely on scattershot cold calls or waiting for leads to come to you, target account selling puts you in control. Track and measure account progress.