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Marketing For Good with Jeff Risley

criteria for success

Jeff is the Chief Growth Officer for Saxum , a marketing agency delivering strategic campaigns and digital solutions for a changing world. . Jeff is based in Littleton, Colorado. Jeff is the Chief Growth Officer for Saxum, a marketing agency delivering strategic campaigns and digital solutions for a changing world.

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“Why I’m So Interested In Selling,” Shari Levitin

Partners in Excellence

So, I decided to take the proverbial year off after four years at the University of Colorado, and that’s when it all started. I learned how to read people, exhibit patience, listen to other points of view, and think strategically. I didn’t know sales was a job. I soon discovered that sales was a teacher of discipline.

Sell 124
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Location targeting in Google Ads: Balancing automation and control

Search Engine Land

One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually.

Territory 114
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Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Several states in the US have enacted policies similar to GDPR over the years as well – California’s Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA). Other initiatives, like cohorts and contextual targeting, are available across various platforms that may become the standard someday.

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Why This U.S. Olympic Skier Uses Her Platform to Fight Climate Change

Salesforce

Following her 2018 gold-medal win, Diggins, who will compete at the upcoming Olympic Winter Games in Beijing, joined Protect Our Winters , a Colorado-based nonprofit organization started by pro snowboarder Jeremy Jones to protect areas where outdoor sports thrive. Battling climate change on the frontlines.

Sports 98
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

In my interview with Brain Berger , Founder and CEO of Mack Weldon, he told me how to approach this multichannel strategy: It’s about being really strategic around how you position your brand to your customer and what channels in which you do that. Check out this example in my hometown of Colorado Springs. Image source ).

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3 Things Marketers Should Keep in Mind This Columbus Day

Hubspot

In 1906, Colorado picked up on the true importance of Columbus’ pioneering and declared it a state holiday, and it took about 30 years for the holiday to be recognized nationally. Colorado was not home to where Columbus first landed. In fact, it’s rarely the first state to come to mind when one thinks of America.