PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Search Engine Land
DECEMBER 28, 2023
Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. New GA4 fractional, cross-channel web conversions feature on April 18. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.
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