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How to structure people operations to scale SEO success

Search Engine Land

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. Average contract value is then the same as in AOV for ecommerce.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

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5 tips for successfully adding martech to your stack

Martech

Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. As you begin having these conversations with your partner teams, clearly communicate your intention to migrate and the intended timing.

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9 Things You Should Never Say to a Prospect Over Email

Hubspot

Do you have any questions about the contract?". We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Below are seven conversations you should never have over email. Contract questions. Things to Say On the Phone. “I

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

Circle back” is used as a filler phrase or even as a way to avoid a conversation you don’t want to have right now. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. By mapping out the steps, you can optimize any function.

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Sales Managers – Why Isn’t Goal Setting Easy?

Anthony Cole Training

Towards the end of my career, I contracted with a sales trainer, Tom. Yes, the tenets for success was still based on a formula of sales steps and conversion ratios from one step to the next, but. Or, if you want to leverage our compensation model, you need to exceed this year’s goal by x.” Well, not entirely.

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How to Get the Most Out of a Sales Call

Salesforce

A sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. Send an advance copy of the contract or a prepared quote so all decision-makers can review sales details before the call. The contract period is pretty long. Speed up your sales Wait, what is a sales call?