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Why account-based expansion is B2B’s next growth lever

Martech

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 137
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. It’s a commission-driven role.

GTM 96
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B2B marketing can’t hide from change forever

Martech

Whether for sales or CX, commissions are paid on the transaction. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. Dig deeper: The hard truth about what AI will do to GTM The post B2B marketing cant hide from change forever appeared first on MarTech.

B2B 114
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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Example: Mark achieved $1 million in sales in six months as Outreachs first hire on a 100% commission basis.

GTM 106
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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

The New Management Reality: Graham Moreno at Windsurf is hiring a “GTM AI lead” who will do nothing but AI optimization within the RevOps organization. The companies that figure this out will dominate those stuck in traditional commission structures. This isn’t optional—it’s essential for survival.

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 95
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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. GTM 132 Episode Transcript Scott Barker: Hello. GTM 132 Episode Transcript Scott Barker: Hello.

GTM 84