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6 Customer Journey Mapping Examples: How UX Pros Do It

ConversionXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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Leading Questions: Great for Marketing, Terrible for Research

ConversionXL

The “foot-in-the-door” technique suggests that yeses beget yeses. Question order can also help gather more accurate data by using the foot-in-the-door technique—leading the respondent to admit a socially undesirable behavior. Be cautious: A poorly written bipolar question may also introduce a false choice.). Question order.

Technique 121
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10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

ConversionXL

Basically, what I’m doing here is constructing a funnel – manually! A useful technique is to use a generic goal to get an overview and monitor for new variants (Intelligence Alerts are good for this), and then configure a specific goal, if possible, to target the big errors. Category + Search. Checkout step 1.

UX 132
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A Look Back at 20+ Years of Website Design

Hubspot

And while recollections of “under construction” GIFs and blinding background colors make me thankful for just how far web design has come, there are some historical web design choices that in fact demand a nod of approval. In addition, UX has taken center stage, giving way to such design features as infinite scrolling and single-page design.

UX 78
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Want to Teach Yourself Design? 8 Tips & Tricks for Beginners

Hubspot

These platforms showcase an abundance of high quality work from leading designers across the spectrum -- everyone from web and UX designers to graphic designers and typographers. But don''t let your skill level stop you -- examining the construction of a design will let flex your creative muscle. Try It Yourself.

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How to leverage neuromarketing for SEO

Search Engine Land

These three dimensions are the foundation upon which successful marketing strategies are constructed. By analyzing these heatmaps through a neuroscientific lens: UX designers can uncover patterns in user attention, clicks and scrolling behaviors. THINK’ T apping and translating brain signals.