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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Here’s how you can use technology to deliver new programs faster and cheaper and keep up with customer expectations. . Transform your customer relationship.

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What Is the Fourth Industrial Revolution?

Salesforce

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. In the second industrial revolution, electricity and other scientific advancements led to mass production.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Management Consulting: 40%. What is the average email open rate for information technology and services companies? Event Services: 35%. Finance: 40%. Healthcare: 33%.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. First Job: Application Engineer at Philadelphia Electric Company. "My What did they do there?

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An SEO guide to understanding E-E-A-T

Search Engine Land

The Stanford Persuasive Technology Lab compiled 10 guidelines for building web credibility based on three-year research with over 4,500 participants. Think about it this way… If you were hiring an SEO consultant who could tell you about keywords, you might consider them fairly authoritative. Every website has a chance!

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

iBeacon technology allows businesses to have multi-channel communications with their customers — to reach them where they are. However, many SMBs are already reaping the benefits of the technology. It may sound creepy, but consumers have found this technology to be so useful that Amazon has already rolled it out in 37 cities.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. Unbounce: Page Fights (R.I.P.).

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