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AI-powered martech news and releases: September 12

Martech

Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage. Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. Account Plan Creator generates a structured account strategy.

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How Marketing Cloud Account Engagement Customers Can Access New Functionality

Salesforce

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Cross-Object Merge Fields. If you want to send SMS messages, you’ll need SMS credits.

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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

You may view your contact center as a cost center, with ongoing pressure to cut operational expenses. We’ve seen customer service evolve in recent years: Contact centers traditionally came into play after a purchase — handling lost shipments, defective merchandise, and returns or exchanges.

Service 69
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3 Tips to Help Your Marketing Team Become B2B Opportunity Experts

Salesforce

The key here is to engage with the buying committee within the account, not just the contact you had the initial conversation with. Contracts expire and requirements change as companies scale thats the world we live in. However, if you don’t make time to understand them, you could be leaving revenue on the table.

B2B 59
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How Technology Helps you Manage the Sales Pipeline

Veloxy

For instance, you could have a pipeline worth a million dollars in contract value. So if you can save on time spent doing repetitive tasks, then your reps will be able to focus on a singular goal of selling and closing deals more effectively. For B2B sales in particular, a healthy pipeline comes with a lot of benefits. Conclusion.

Pipeline 195
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The 10 Best Salesforce Automation Tools for 2022 & 2023

Veloxy

Price: $49/month for Salesforce users, corporate plans available Automations: Non-selling activities, lead prioritization, lead capture Veloxy has several features to help you automate Salesforce, no matter how long you’ve been using the CRM platform. The Top 7 Best Salesforce Automation Tools. source of image.

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Lead scoring for existing customers: Best of the MarTechBot

Martech

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Acknowledge and thank the referring customer for their support.