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You’ve Automated Your Customer Service Process – What’s Next?

Salesforce

Customer service automation is key to efficiency in the contact center. Real customer service automation improvement ensures an automated workflow that people use, and that achieves the time, efficiency, and customer experience improvements you set out to address. Evangelize the automation process.

Service 97
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Localized SERPs: Winning traffic and leads with service area pages

Search Engine Land

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. Flash forward to March, this same SERP is almost exclusively full of service area pages for the specific city I’m searching from.

Service 110
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14 Ways AI Can Revamp the Sales and Marketing Processes

Veloxy

Below are all the different ways how machine learning can help revamp your sales and marketing processes. How to Improve Sales Processes with AI. But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. How to Improve Marketing Processes with AI.

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What Is Good Customer Service?

Salesforce

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52
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The Power of Cohesion: Building the Ideal B2B Customer Experience

Heinz Marketing

Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities.

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Lead scoring for existing customers: Best of the MarTechBot

Martech

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Context) You head lead generation for a national B2B financial services firm.

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The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data

Salesforce

Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. Get the details What is customer service operations, and why is it important? Get the details What is customer service operations, and why is it important?

Service 72