What Is Total Addressable Market (TAM)? How to Calculate + Examples
Salesforce
MARCH 13, 2025
million people live in the city, and research shows that New Yorkers eat an average of three pizzas per capita per year. million people x (3 pizzas x $20) = $102 million The bottom-up approach for TAM calculation This approach starts with a smaller target segment and then scales it to extrapolate the total possible market.
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