Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. This trust translates into increased brand visibility, engagement and revenue.

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Legal Strategic partnership Contract Trust 127

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Be prepared for negotiation.

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Niche Negotiate Contract Legal 137

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Every joint venture is built on a contract that spells out how things work. Moreover, this international partnership aims to help avoid future supply chain disruptions.

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X-functional Manufacturing Government Non-Profits 56

Martech

OCTOBER 28, 2021

This will help build consumer trust and provide marketers with relevant first-party data. DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Read more here.

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Strategic partnership A/B testing Teamwork Contract 116

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations.

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Strategize Objectives and Key Results Strategic partnership Cross-sell 99

RingDNA

MARCH 26, 2025

People don’t just trust brands; they trust the people behind the brand. That type of authenticity builds trust with leads before you even start the conversation. This creates a ripple effect that positions your brand as credible and trusted. You’re not a stranger; you’re a trusted voice in their space.

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Closing B2B Sell Referrals 62

PandaDoc

MARCH 4, 2024

Choose the right VDR provider for your team by pairing platform capabilities with your specific needs around contract management, document workflow, permissions access, and guided contract signing. For example, stakeholders involved in M&As and strategic partnerships require the ability to conduct impeccable due diligence.

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Strategic partnership Legal Contract Negotiate 52