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Lunch and Learn - 12 Sales Lessons from Rich Ambrose

Anthony Cole Training

In 1987, when I entered the life insurance business with David Zimmerman at National Life of Vermont, I learned that selling life insurance was truly "selling" and my experience with Nautilus had been merely "order-taking". My first introduction into sales was with Nautilus Equipment Inc. in Dallas, Texas. I thought that was selling.

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Sales Managers – Why Isn’t Goal Setting Easy?

Anthony Cole Training

I was first introduced to goal setting in sales when I was an insurance agent with National Life of Vermont. Towards the end of my career, I contracted with a sales trainer, Tom. The General Agent was Dave and his manager was Bob. Based on that equation, the established goal was to write 100 lives. You do the math. Well, not entirely.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

The formula: Total number of accounts in your industry x Annual contract value (ACV) of your company’s product or service By using fewer estimations, you can deliver a more reliable number. The business charges an average of $20 per pie, so they use this calculation to find their TAM revenue: 1.7

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

A good champion can help facilitate faster deals, bigger contract sizes, and easier account management. And even if your champion is not a manager, they could have influence, and be a valuable resource in helping you win the sale. Having an ally on the inside can make the sales process run more smoothly.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?

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Ben & Jerry's Drops Email Marketing In Favor of Social Media

Hubspot

Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. The cost savings was clearly a major factor in their decision to focus entirely on social media.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction. They collaborate with partners to promote and distribute products, negotiate contracts, and provide support, ultimately maximizing sales opportunities and revenue for the organization.