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This day in search marketing history: January 8

Search Engine Land

Utah Has Highest Google Usage, West Virginia The Lowest. Apparently In Limbo, As Contract Running Out. Yahoo’s News Digest App Is “Summly 2.0”. 2014: CEO Marissa Mayer introduced the new news app at CES. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. A Year Later, Yahoo’s CEO Gives Herself A B-Minus.

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Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

One thing I’d love for you to describe, before we get into our topic today is, as a West Virginia fan, please describe to the rest of the country what a pepperoni roll is. So yeah, but apparently quite the, where Iowa State has the Bush Lights, West Virginia has pepperoni rolls of moonshine. Matt: Yeah.

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9 more states join federal antitrust lawsuit against Google

Search Engine Land

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

If that doesn’t work, I’ll add another discount of 2% for a multi-year contract to make the deal more enticing. If you find yourself in a stalemate, try offering a discount. For example, in negotiations, I might offer a 2% discount for marketing services. This small concession typically works to move the deal forward.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Average contract value: What is the annualized revenue per customer contract? Account lifetime value: What’s the average revenue generated from each account over the lifetime of the relationship? Deal velocity: How quickly, on average, can you convert leads into customers?

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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. By all accounts, your team’s performance meets (even exceeds) your expectations.

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How to Negotiate Your Next Sales Contract: 9 Tips for Success

Salesforce

To successfully negotiate a contract in today’s sales climate, you need to prioritize relationship building over persuasion, practice active listening, and empathize with your customers’ challenges. What you’ll learn: What is contract negotiation? Why is contract negotiation important?