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This day in search marketing history: January 23

Search Engine Land

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google Health Close To Launching? Atlanta, Seattle and Boston.

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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Search Engine Land

Location data concerns also plagued Google and they were sued by Washington D.C. Google Ads launches placement reports for Performance Max campaigns finally giving advertisers a view into where their ads served, how many impressions they received, and insight into brand safety. New launches. attorney general Karl Racine.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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2020: Outreach’s Year in Review

Outreach

We navigated through the darkness, in unknown territory, drawing the map as we went. Launched the premier interactive community for sales professionals. Sales Hacker , which was acquired by Outreach in 2018, launched a new digital community to help sales professionals connect with one another in the remote world.

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The Future of Cashless Payments [+ How to Get Ready With Affordable Tools]

Hubspot

“If CBDCs are designed prudently, they can potentially offer more resilience, more safety, greater availability, and lower costs than private forms of digital money,” IMF Managing Director, Kristalina Georgieva , said in her 2022 speech at the Atlantic Council in Washington D.C. Image Source. Some reliable BNPL providers include: Affirm.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. For sites that rely on a lead-in, it’s a different conversation.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

which leads will convert—however you define conversion. Folding online data, such as search patterns, into sales data can better manage inventory, especially at a regional and local level. Coordinating the involvement of those teams and accurately estimating the time-to-launch is complex. customer churn. Inventory management.

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