This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While AI has exploded in coding (Cursor) and legal (Harvey) and parts of GTM (Clay), sales itself is still waiting for its breakthrough AI moment. CRM data accuracy sits at 47% across most sales orgs. They’ve rocketed to $6m ARR in just a few months. The latest AI B2B to go through hyper-growth. The other 72%?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 51:42 Why agentic AI makes customer relationships and long-term value even more critical. So what I would say is.
Additionally, global partners may need localized content, while regional ones may prioritize relationshipbuilding. Look for tools with CRM integration, AI analytics, and ROI calculators. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies.
They’ve increased revenue-generating activity time by 25-30% by automating CRM updates, note-taking, and pipeline management. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.
The New Management Reality: Graham Moreno at Windsurf is hiring a “GTM AI lead” who will do nothing but AI optimization within the RevOps organization. ” – Kyle Norton, CRO, Owner The CRO role is evolving to include managing both human teams and AI agents. This isn’t optional—it’s essential for survival.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Even a brief in-person meeting can reinforce a strong working relationship. They put a face to your brand and underscore a commitment to the customer’s success.
With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Despite AI advancements, human relationships remain key in B2B marketing.
If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine. Key Takeaways.
How good are you at relationshipbuilding and flexing that listening muscle? Making the shift from SDR to a marketing role is a big one as it pulls you out of the sales and GTM spheres into something slightly different. SDRs can make excellent customer success reps.
Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. How are you investing in not just the playbooks but also the team-building across teams to facility the kind of day-to-day collaboration required here? But buildings don’t write checks.
B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Base Salary refers to an agreed-upon amount of payment an employee received as compensation for work rendered.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content