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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Trust us: you don’t want to miss them.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

CRM 94
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The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero

Salesforce

To differentiate their loyalty programs, travel and hospitality companies need to leverage customer data to deliver experiences that are memorable, valuable, and customized to a member’s preferences. Travel and hospitality companies already have decades worth of customer data to create meaningful experiences. Here’s how.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Tools like CRM and document workflow management software are key to a seamless transition to consulting sales. Modern consumers are happy to spend time researching products and services themselves. For example, you sell customer relationship management (CRM) software. What is consultative sales?

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Then they comb through their own customer relationship management (CRM) platform, entering prospects one by one and hoping to uncover a connection to a previous or current customer, or perhaps someone a colleague has spoken with in the past. The CRM connection.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Relevancy and authority Some of Google’s algorithm updates have been aimed at ensuring that brands are creating helpful content that offers expert opinions on products and services and delivers value. Your audience would also want to know what products/services are offered at that location. Use AI tools judiciously.

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Breaking the Mental Illness Stigma: 4 Ways to Thrive in Your Career

Salesforce

I experienced a few mental breakdowns—one in high school and then in early adulthood, where I ended up in a hospital. I discovered Salesforce while working as a customer service representative. I was fascinated and impressed with how the company used Service Cloud for customer support.