Remove Cross-sell Remove Drivers/motivators Remove UX
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Copywriting & UX: Why Copywriters Need Wireframes

ConversionXL

Copywriting and UX go hand-in-hand. If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you. When design dictates copy, UX invariably suffers.

UX 101
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?

UX 66
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

– and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Most likely they’ll only remember one – your main selling point.

UX 131
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

and you can definitely use it for UX and conversion optimization , too. Free UX & Usability course. Watch these free courses on UX & Usability to understand more. *. *. A recent competitive UX benchmark conducted by CXL Institute. Most likely, they’ll only remember one—your main selling point.

UX 126
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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce

It takes practice to craft stories that sell a vision to potential customers. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. They have to be motivated to solve their pain and/or reach their goal. Cross-Team Alignment. What’s a persona?

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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

It’s all about understanding what motivates your customers – what their needs are, their hesitations, and concerns. E-Consultancy’s Cross Channel Marketing Report 2014 , reports that only 2 in 5 responding companies “‘understand customer journeys and adapt the channel mix accordingly’ ”.

Customers 127
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Need a Win, Like, Now? Here’s What to Do.

ConversionXL

In short, Gerda Vogt summarizes, “Look for an easy UX fix as close to the conversion as possible.”. Within that framework, Labay adds, there are more specific opportunities: “For ecommerce, it’s upsell/cross-sell work on the product-page-to-cart transition, which can increase average order value.”.

UX 72