Lead Scoring: How to Find the Best Prospects in 4 Steps
Salesforce
DECEMBER 11, 2024
For example, let’s say a sales rep for a medical software company has 100 leads in hospitals and they randomly go after all of them. With lead scoring, the same sales rep can rank the hospitals and narrow them down to the best 10 by using criteria to determine the most promising leads. The process quickly becomes time-consuming.
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