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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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10 x Essential Account Manager Skills For Success

The 5% Institute

Such relationships not only lead to client loyalty but also open doors for potential upselling and cross-selling opportunities. Cross-Functional Collaboration Successful account management often requires collaboration with diverse teams , such as sales, marketing, and customer support.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Matt : Yeah, or companies that have a history of selling to mid-market and SMB companies that don’t take the time to understand how an enterprise buyer buys and then don’t respect what is conveyed via a very different buying process. I’m a big believer in cross-functional alignment. And keep things simple.

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35+ Best Sales Email Templates To Close Deals

SalesHandy

All we want to know is how would that product help us I am investing X amount of money in it. I’ve even forwarded it to my professional network which could find your services to be useful. These up-selling and cross-selling templates will help to grab your customers’ attention. Think about it.

Closing 98
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8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Nowadays, social networks are great assistants in increasing sales.

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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Craig Sullivan: Tools and Techniques for Optimising Cross-device Experiences. Cross-sell/up-sell. Focus on upsells, cross-sells and personalization when the conversion rate is already very high. Focus on upsells, cross-sells and personalization when the conversion rate is already very high.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. To reach your competitors’ customers, use your network: Who do you know? Run a functional investigation.

UX 126