Remove Cross-sell Remove Objectives and Key Results Remove Pipeline
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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%. Increase cross-sell and upsell revenue by 25%.

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11 Emerging Trends Redefining Sales Operations in 2025

RingDNA

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Sales ops teams are leveraging AI to: Predict pipeline health and revenue trends with greater accuracy. Pipeline velocity and average deal cycle length.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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Maximizing your B2B paid media ROI with alternative platforms

Martech

It can help address three key challenges: Data tied to your business: If properly recorded, your CRM tracks all interactions with your business — whether won, lost or disqualified — making it easy to identify trends and patterns. Your CRM should include who is involved in sales and pipeline activities. Clear goals and objectives.

B2B
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B2B sales enablement: How to elevate your approach

Highspot

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. 22:00 Results from the UCE initiative: accelerated deal velocity and customer retention. 26:30 Advice for startups: identifying your ICP and fixing pipeline fundamentals. No fluffjust real strategies, candid conversations, and proven results.

GTM