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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. So, where do you start? Start by creating your main categories. If you’re unsure where to start, learn from your competitors. Do people search by price? Do you sell these?

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Whether you’re just starting your first A/B tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. These ideas came from a massive round of UX research we’ve done for eCommerce. Level-up your product description copy. Here are 2 to start with: Rejoiner & SeeWhy.

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Lattice’s Timeline For Going Multi-Product — It’s Not Easy Lattice started in OKRs and performance and expanded out to other products. For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. What to do instead? It’s much less taxing for employees.

Product 88
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How Do UX Professionals View Conversion Optimization?

ConversionXL

In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX? Newsletter sign-up).

UX 66
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. From start to finish, this post will show you how to conduct a competitive analysis the right way. Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Free UX & Usability course. By Karl Gilis.

UX 126
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. The no-strings-attached free trial, a couple of tutorials, and a bunch of courses allow any user to successfully set up the system and start tinkering with the available features. And with Pipedrive, it’s as easy as it gets.

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Top 20 A/B Ecommerce Test Ideas

ConversionXL

Enact price increases: Increase all your product prices to compensate for the loss you take on free shipping and see how your profit compares. Look at your best-selling products or best deals, and emphasize them on the homepage above all other (make them #1 in the visual hierarchy). “Why buy here and not from Amazon?”

UX 133