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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. selling over 400,000 eBikes in the last four years. The x -axis shows U.S. Ecommerce SEO can be painful. I examine every case study under this lens.

CTR 91
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

UX 126
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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Websites selling different things are different and even if they sell the same products, their target audience might be different. Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Do people care about this product? Websites are contextual.

UX 85
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How to Identify Customer Pain Points: Comprehensive Guide

Lead Fuze

Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. We’ll also explore practical solutions like offering multiple payment options and regular product training programs that address specific problems.

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7 customer success metrics for SaaS

PandaDoc

In many cases, all aspects of the business — from product expansion to feature development — revolve around customer metrics and feedback. Customer insights can help you improve your product and get a better understanding of what features are most important to users. Sometimes, this is great. Passives : Scored 7-8.