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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. But generally, most businesses can find a hook or a niche that is interesting and visual enough. Keyword research : Find out what topics in your niche people are searching for.

Niche 101
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Self-promotion. Click-through rate (CTR). YouTube fundamental content types you need to know.

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YouTube advertising: The ultimate guide

Search Engine Land

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Best for: Calls to action, promoting additional content, and maintaining engagement.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

This type of promotion is more light touch and cheaper. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. 4) How Do You Measure Success?

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Search Engine Marketing (SEM).

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Have you ever done a search for your company's name in a search engine, and another brand comes up in the advertisements? First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Finding a Ridiculously Niche Audience.

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