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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Get the daily newsletter search marketers rely on.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. You can adapt the model to other types of keywords by using a different baseline CTR.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR? However, this ad should target a more niche market. It’s a common misconception: “An ad’s only job is to get clicked. It’s the landing page’s job to convert.”

CTR 106
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

This depends on the niche, business model and keyword types. Google is continuing to invest in cloud technology to find growth opportunities. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. But how big will that impact be? This is a tricky one.

CTR 133
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Combined with high brand recognition, a unique selling proposition is among the top SEO opportunities for continuous growth. And users like to click on search results of brands they know and trust.

Gambling 114
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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As we look ahead, understanding and adapting to these changing SERPs will be crucial to seeing future organic growth.

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