Remove CTR Remove Growth Remove Niche Remove Start-ups
article thumbnail

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 98
article thumbnail

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. By summing up the expected traffic in SGE and comparing it to current traffic, we can see if our organic traffic is expected to drop, or even possibly grow, when Google transitions to SGE. This is our “best case”.

CTR 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR? Walkthrough: Optimize Google Ads with anti-audiences Now that you’re familiar with the concept of anti-audiences, let’s put it into practice by optimizing an ad from start to finish.

CTR 115
article thumbnail

Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. Combined with high brand recognition, a unique selling proposition is among the top SEO opportunities for continuous growth. And users like to click on search results of brands they know and trust.

Gambling 122
article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Why does YouTube elevate AVD and CTR?

CTR 134
article thumbnail

How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

For accounts with lower budgets or less data available (like if you target a niche industry), week-over-week shifts might not be as prevalent. Start by comparing performance to the previous month and provide insights based on that month-over-month data. Quarterly reports Another common reporting time is at the start of each quarter.

CTR 125
article thumbnail

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Understanding the problem Brands and businesses often disregard YouTube as a genuine and viable medium for growth. Cultivate a community for audience growth. Nothing more, nothing less. They just don’t see the value.

Niche 101